BTN interview: Mohammad El Etri, director of worldwide snow operations and initiatives, Ski Dubai | Focus

BTN interview: Mohammad El Etri, director of global snow operations and projects, Ski Dubai | Focus

Having been recognised as a frontrunner in world hospitality by the World Ski Awards, Breaking Journey Information right here sits down with Mohammad El Etri, director of worldwide snow operations and initiatives, administration workplace, at Ski Dubai, to search out out extra concerning the prestigious honour

Breaking Journey Information: Congratulations in your victory this yr on the World Ski Awards, with Ski Dubai having been honoured with the title of World’s Best Indoor Ski Resort. How does it really feel to have received?

Mohammad El Etri: Ski Dubai is extraordinarily proud to be awarded the title of World’s Finest Indoor Ski Resort for the fifth consecutive yr.

Being on this class amongst different well-established ski resorts, together with our sister model Ski Egypt, evokes us to maintain elevating the bar as a part of our limitless pursuit at Majid Al Futtaim to create nice moments for everybody, on a regular basis.

This award is a testomony to the eagerness and dedication of the Ski Dubai workforce, who be certain that our valued company can get pleasure from a world-class expertise and exemplary service.

Our company are on the coronary heart of all the pieces we do at Majid Al Futtaim and the rationale behind our fixed drive to go above and past.

Ski Dubai is deeply honoured and privileged to have our dedication to excellence recognised by business friends and company, who voted for us to obtain this prestigious title.

BTN: That is the fifth yr in succession that the model has taken the celebrated trophy – simply what’s it that makes the placement so particular?

SD: There are a mixture of issues that make Ski Dubai the World’s Finest Indoor Ski Resort, similar to the intense juxtaposition of having the ability to ski in actual snow within the dessert, its location within the iconic Mall of the Emirates and the big variety of revolutionary actions and points of interest that we provide for all family members.

When it launched in 2005, Ski Dubai was the Center East’s first indoor ski resort and now we have gone on to cement our place as one of many area’s most iconic points of interest welcoming vacationers, snow fans and company from all around the world.

During the last 15 years, Ski Dubai has continued to reinforce the visitor expertise with new improvements within the family-friendly snow park, which is full with all kinds of enjoyable actions, and the vastly widespread penguin encounter, which is residence to a colony of King and Gentoo penguins.

Ski Dubai has been fuelling large development in sporting tourism throughout the area and fostered a winter sports activities tradition within the UAE and every year 80,000 individuals are launched to snowboarding and snowboarding.

Earlier this week, we celebrated our milestone 15th anniversary and, key to our success, has been our steady dedication to innovation and dedication to push the boundaries of risk.

BTN: How helpful are the World Ski Awards in terms of selling the attraction to the worldwide ski group?

SD: The World Ski Awards function a benchmark for excellence and, as such, are a implausible worldwide endorsement, notably provided that they’re voted for by ski tourism professionals and company from throughout the globe. 

We’re extraordinarily grateful to the World Ski Awards for recognising us with this prestigious award, which not solely motivates us to attain extra, however offers us with an vital platform to showcase our award-winning facilities to the world.

BTN: Dubai reopened to worldwide tourism in July, and the market has recovered over the previous few months. How would you describe the temper within the sector as we head into 2021?

SD: Instilling confidence in vacationers and company will likely be key to the tempo of restoration.

All through the worldwide pandemic, now we have been conducting in depth visitor analysis and confidence ranges are growing, which bodes nicely for the business.

Our company really feel comfy returning to Ski Dubai and Majid Al Futtaim’s leisure, leisure and cinemas experiences, with 93 per cent of these surveyed saying that they’re ‘happy’ or ‘extraordinarily happy’ with the measures now we have in place.

This can be a testomony to our dedication and tireless efforts to take care of revolutionary and world-class requirements in order that our company can get pleasure from an distinctive and cozy expertise.

Quite a few research have proven that there’s a large pent-up demand for journey, and we anticipate a really sturdy comeback as soon as extra nations begin reopening their borders for tourism.

Since reopening, the variety of company has been encouraging and we stay essentially assured about the way forward for the ski tourism business and are very a lot trying ahead to a profitable 2021.

Extra Info

One of many high customer locations within the United Arab Emirates, Ski Dubai is residence to a 4,500-metre sq. snow half.

Superior skiers will discover lots to get pleasure from, whereas there’s a likelihood to go sledding and tobogganing for a extra family-orientated time out.

Discover out extra on the official website.

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